For us, it’s personal.

We started SuperCarers after our family’s difficult experiences of care.

About us

Our purpose

The UK’s care system is at breaking point. It has forgotten about people. The people who receive care. The people who pay for care. And the people who provide care.

Our purpose is to build a new system that puts people first.

To do this, we’ve created online tools that connect families and expert carers. We’ve built technology that makes managing and paying for care easier. And we’ve created a new system that rewards hard-working, compassionate carers. Because we know the difference that personal and reliable care can make.

We want all people to be able to stay in their own homes for longer and we want all families to enjoy the moments that matter, free from the worry of who is looking after the person they care most about.

We’re here because we care. And we believe that together, we can make the quality of care better.

About us

Our Story

Brothers Adam and Daniel Pike founded SuperCarers after watching their mother struggle to cope with managing their grandma’s care. Grandma Pam wanted to stay at home but the care was expensive, inconsistent and poor quality, leaving their mother to see to Pam’s needs.

About us

Our Values

Every Supercarer takes a pledge to uphold our values:

  • Compassion

    I will act with kindness, empathy and respect.

  • Personal

    I will tailor the delivery of care to each individual.

  • Quality

    I will ensure the highest standard of care is provided.

  • Dependable

    I will be on time, anticipating and responding to changing needs.

  • Thoughtful

    I will continually seek to improve my client’s quality of life.

About us

SuperCarers’ Care Advisory Board

SuperCarers’ Board is made-up of some of the country’s leading care experts who have held senior roles at the Care Quality Commission, Department of Health and Adult Social Services.

  • Alan Rosenbach, Chair.

    Alan was until recently the Head of Strategy at the Care Quality Commission (CQC). Between 2004 and 2009 he worked for the Commission for Social Care Inspection heading work on the performance assessment of local authorities.

  • Paul Burstow.

    Paul was the Minister of Care of State for Community and Social Care. He served as a Liberal Democrat MP for 18 years, acting as the Health spokesperson from 2001. He is a Trustee of the SilverLine, a free 24-hour help line for older people.

  • Jan Burns.

    Jan is currently the Chair of the National Dignity Council and CEO of charity Safe and Settled. She is a registered social worker with over 30 years frontline experience. Jan has 12 years experience caring for her parents.

  • Andrea Pope-Smith.

    Andrea was until recently the Director of Adult, Community and Housing Services at Dudley Borough Council. Prior to that she was the Director of Adult Services and Health at Sandwell Borough Council.

  • Dr Adi Cooper O.B.E.

    Dr Adi Cooper is the Care and Health Improvement Advisor for London (and safeguarding adults lead) for the Local Government Association, Independent Chair of the City and Hackney Safeguarding Adults Board, and Haringey Safeguarding Adults Board. She is the co-Chair of the Association of Directors of Adult Social Services (ADASS) Safeguarding Adults Policy Network and Visiting Professor at the University of Bedfordshire. Adi also works as an independent consultant in adult social care and adult safeguarding, and as a coach and mentor. She worked as a qualified social worker, social work manager and professional leader in adult social care for over 25 years in several London Boroughs, including 9 years as the Strategic Director of Adult Social Services, Housing and Health in the London Borough of Sutton. She has contributed to national policy development, service improvement, Care Act (2014) guidance on adult safeguarding, and the Making Safeguarding Personal program.

  • Maddy Phipps-Taylor.

    Maddy joined SuperCarers in February 2017. Her day job is at Allocate Software as the Director of Strategic Programmes. Allocate Software provides rostering, workforce management and patient flow solutions to meet the complex needs of the health and care sector in the UK and internationally. She has previously worked in senior policy roles across the UK health sector, including at No10 Downing Street, the Cabinet Office, and the Care Quality Commission. In 2014-15 Maddy was a Harkness Fellow in Health Policy and Practice at University of California, Berkeley, where she researched Accountable Care Organisation. She started her career as a management consultant with the Boston Consulting Group and holds a Masters of Engineering from Oxford University.

About us

Our investors

SuperCarers is backed by some of the country’s leading health and technology investors, including:

  • JamJar investments

    Founded and run by the innocent drinks founders post their exit to Coca Cola in 2013 JamJar Investments backs consumer brand businesses with high potential.

  • Sir Tom Hughes-Hallett.

    Sir Tom is the former Chief Executive of Marie Curie. He is now Chairman of Chelsea and Westminster Hospital and is on the board of the King’s Fund, a leading independent charity working to improve health in England.

  • Stephen Critchlow.

    Stephen invests in businesses that make a positive social impact. He founded Evergreen Life to give people the opportunity to own and share their own health records. Stephen previously worked in the NHS as a pharmacist before becoming Director of Pharmacy.

Top articles

May 2nd, 2016 / Arranging Care

How do I pay for care?

One of the most difficult areas for families to understand is who pays for care and what support is available from the NHS and Local Authority.

Read more
March 1st, 2016 / Health and Wellbeing

What is a care assessment?

When the time comes and you realise that your parent or loved one is in need of care and support your first port of call should be the local authority.

Read more