About Us

Our Story

SuperCarers was started by two brothers, after their own difficult experience of finding care. Adam and Daniel Pike wanted to make sure no other family found themselves in the same situation, and decided to start SuperCarers.

Launched in November 2015, SuperCarers have helped hundreds of families around the country find home care for their loved ones.

Our mission

We’re changing the world of care

At SuperCarers, we exist to empower families to access high-quality and personalised care, and to reward those who care for them.

By connecting families and carers directly, SuperCarers reduce the cost of care while still ensuring the carers are paid fairly for their hard work. We believe that, by making caring a more attractive and rewarding profession, we’ll improve the quality of care itself and enable people in need to lead fulfilling lives at home.

Care Experts

Our Advisory Board

Our work is guided and overseen by our Advisory Board, made up of some of the leading figures in Adult Social Care in the United Kingdom.

Alan Rosenbach, Chair

Alan Rosenbach, Chair

  • Former CQC Strategy Director

Prof. Paul Burstow

Prof. Paul Burstow

  • Former Minister of State for Care

Dr Adi Cooper OBE

Dr Adi Cooper OBE

  • Safeguarding Lead for the Directors of Social Services

Jan Burns MBE

Jan Burns MBE

  • Chair of the National Dignity Council

Andrea Pope-Smith

Andrea Pope-Smith

  • Former Director of Adult, Community and Housing Services

Maddy Phipps-Taylor

Maddy Phipps-Taylor

  • Former Policy associate at No.10 Downing Street, the Cabinet Office and the Care Quality Commission

Lynn James

Lynn James

  • Director of numerous care and nursing organisations

SuperCarers won multiple awards including The Sunday Times Top 100 British Innovators, and Forbes' Top 5 Startups You Should Watch in 2019. We are rated Excellent on Trustpilot.

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